I never would have thought that I’d be featuring Weird Al Yankovic in one of my blog posts, but this week I couldn’t help but smile after seeing his new video, “Word Crimes.” A parody of Robin Thicke’s “Blurred Lines,” the three-minute video has already wracked up close to 4 million views in the two days since it debuted on YouTube. (more…)
How to Find and Work with the Best Freelancers
Freelancers should be an essential part of any marketing team. As snap-on resources, they provide on-demand access to an array of skill sets and expertise, as well as the raw manpower that you need to scale your operations. Plus, since you pay as you go, using them can often be a more cost-effective option than hiring the same talent to join your team full time. (more…)
Why Content Marketing is More than Just Marketing Content
When people hear the term content marketing they typically think of white papers and website copy, infographics and eBooks, blog posts and videos. In short, they think of all of the content that their marketing teams produce to attract and retain great customers. And, while those are all great examples of the types of content that can be used for content marketing, the fact is that content marketing goes well beyond just marketing content. (more…)
How to Get Noticed: 4 Steps to Building Your Personal Brand
Marketers devote considerable time and effort to establishing, growing, and protecting the brands of the companies they work for. Yet when it comes to doing the same for their personal brand, they often drop the ball. That’s a real mistake. (more…)
6 Signs that You Need a Content Marketing Consultant
Over the past few years, I’ve had the opportunity to speak with a variety of companies about their content marketing efforts and have noticed a handful of recurring issues that usually signal they could benefit from a content marketing consultant’s help. (more…)
Is Thought Leadership Just Another Buzzword?
I recently read about Michigan’s Lake Superior State University’s annual list of overused words and phrases that students deem worthy of banishment from the English language. Among recent offenders were some tried-and-true favorites (ginormous and man cave to name a couple), as well as relative newcomers to our daily vernacular such as selfie and twerking. (more…)
Will Australia’s Tall Poppies Keep Its Content Marketers Down?
Since moving to Sydney three months ago I’ve repeatedly heard about Tall Poppy Syndrome, the notion that, among other things, Australians are prone to criticize highly successful people and, in effect, cut down anyone who stands a bit taller than the rest. Earlier this year Deloitte CMO David Redhill cited it as a factor that is holding back innovation in Australia, explaining how “There is a cultural cringe… where people don’t like to be seen as champions of change and stark innovators.” (more…)
Your Guide to Content Marketing in Australia
I spoke at Content Marketing World Sydney this week (an overview of my presentation is here) and have been enjoying the opportunity to start learning about what the content marketing landscape looks like in Australia. In this post, I’m offering up my early assessment of where things stand, who the key players are, and what opportunities I see here. If you’re at all interested in content marketing in Australia, this is a great intro post for you. (more…)
3 Questions You Gotta Ask Before Choosing a CMS
If you are in the market for a new content management system (CMS), WordPress may seem like the obvious solution. The darling of the industry, it’s the platform of choice for nearly two-thirds of the top one million websites as measured by total traffic. That puts it well ahead of the next two most popular choices, Joomla and Drupal (which garner 11 percent and 9 percent of the market, respectively), and light years ahead of the dozens of other lesser-known systems.