Weird Al Does Content Marketers a Solid with “Word Crimes”

Word Crimes

I never would have thought that I’d be featuring Weird Al Yankovic in one of my blog posts, but this week I couldn’t help but smile after seeing his new video, “Word Crimes.” A parody of Robin Thicke’s “Blurred Lines,” the three-minute video has already wracked up close to 4 million views in the two days since it debuted on YouTube. (more…)

How to Find and Work with the Best Freelancers

Picture of freelancers working as part of the team.

Freelancers should be an essential part of any marketing team. As snap-on resources, they provide on-demand access to an array of skill sets and expertise, as well as the raw manpower that you need to scale your operations. Plus, since you pay as you go, using them can often be a more cost-effective option than hiring the same talent to join your team full time. (more…)

Why Stephen King Should Be Your New Content Hero

Stephen King, "On Writing: A Memoir of the Craft", Content Hero

I’m not exactly what you would call a big Stephen King fan. Yeah, I’ve read a few of his novels over the years — most notably 11/22/63, his fantastic 860-pager about the JFK assassination — but the types of horror and science fiction books he’s best known for generally don’t blow my skirt up. Still, when a friend encouraged me to check out one of his nonfiction pieces called “On Writing: A Memoir of the Craft,” I was intrigued. (more…)