A content matrix is one of the most fundamental and important tools that a content marketer needs to have when developing a content strategy. Although it’s a basic resource (let’s be honest, it’s really just a grid where you compile valuable information), it takes time, effort, and discipline to put together something that’s really useful. Once you do, however, you will find that you have a solid framework in place to align, prioritize, and fuel a successful content strategy.
This guide outlines the steps that you will need to follow to create your own content matrix and start putting it to use. Find out more.